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Alaant Spotlight:

Lynn Finke, Founder & President, D3 Insight

Alaant Spotlight Lynn Finke Founder & President D3 Insight
+ About the Alaant Spotlight

The Alaant Spotlight features local leaders and businesses to highlight the great work they are doing in our community, sharing their career advice and/or secrets to success—in their own words. They are the people making a powerful impact for good across our region.

What’s Your Superpower?

I am a Data Whisperer.

My clients come to me when they need help quieting the chaos that surrounds the copious amounts of data that exists in their organizations. Whether they are CEO’s of high growth startups, CIO’s of Fortune 500’s, or sales leaders responsible for millions in revenue, there is a truth that unites them – their data can be messy and chaotic, it is causing more harm than good, and is a source of frustration & wasted resources. 

I founded D3 Insight in 2018 to help companies harness the power of data and develop strategies that support Data, Direction, and Decisions to transform their businesses. As rewarding as the business results from this approach is the impact it has on culture. Teams are empowered to proceed with greater confidence, speed, and effectiveness because the strategy is rooted in solid data.

My clients that adopt a data strategy using this approach create a fact-based decision-making culture and instantly:

1. Have key insights and performance indicators at their fingertips

2. Identify untapped revenue opportunities

3. Rely on the facts rather than gut instinct alone

4. Have access to data that accelerates the decision-making process

5. Collaborate more productively

6. Trust the data collection/reporting processes

7. Solve problems efficiently and analytically

8. Course correct more quickly

9. Acquire like-minded talent to champion the data-driven culture

10. Measure what matters! What gets measured gets the focus and energy

In other words, after collaboratively quieting the chaos, teams feel like they are rowing with the current versus against it and that is rewarding. Which is how our work and lives should be!


About Lynn

Lynn has spent her entire career immersed in data and designing solutions that directly affect the bottom line. Put simply, good data strategies allow decisions to be easier and faster to make and those decisions are based in fact rather than gut instinct alone. Her clients gain immediate confidence in knowing that someone is focused on the data challenges that have been plaguing them for years. Although being in the advertising industry for the last 15 years she is industry agnostic in her approach. She is recognized as someone who develops a true partnership with organization stakeholders and offers a perfect mix of strategy, technology, and reality. Often times the projects manifest great synergy that did not exist within the cross-functional areas involved. Lynn is able to make it look easy and comes to the table with a lot of practical experience and a proven track record. 

Lynn Finke

Founder & President

D3 Insight


Connect with Lynn on Linkedin.

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